Well, it’s finally here: we can finally buy our groceries online. What a great concept, right? I’m actually a little surprised it’s taken this long for any of the big boys to step up and dominate the market. In fact…are they? Is there a clear leader in the online grocery delivery market? I don’t think so. I think it’s still wide open, just waiting for some company to get it right. I won’t be mentioning names in this piece, so just use your imagination.
We’re very familiar with the major grocery players, but for some reason “big” just doesn’t translate to “user-friendly” when referring to ease of shopping. Maybe the demand just isn’t there yet, or maybe people actually like going to the store. Who knows? As far as I’m concerned, I actually don’t mind going to the grocery store. I mean, how lazy am I? Having said that, this country is a very busy, fast-paced, competitive place to live, so if I can save an hour going to the store by simply clicking a few products online, I’m all for it. Without a doubt. That’s more time to write articles like this and more time to get work done. And more time for my family.
So the question remains, I suppose: from whom do we buy groceries and is the demand there? Is this new trend going to put grocery stores as we know them out of business? Or is it just going to force them to deliver? Are third-party dealers going to rule this market or will it remain a function of our local stores? I guess we’ll see.
Until these questions are answered clearly, I’m going on record saying that I have high hopes for online grocery shopping and can’t wait to see someone really step up to the plate.